This module addresses superintendent effectiveness by focusing on developing a school culture that will improve student achievement and establish an environment of continuous improvement. Culture trumps everything. Or as Dr. Peter Drucker (1909-2005) is credited with saying, "Culture eats strategy for breakfast." At no time has school culture and climate been more important than right NOW as each of us works to implement higher standards and a more rigorous and challenging accountability system in Kentucky. In this module Superintendents Dot Perkins and Jim Flynn will provide evidence of successful experiences that can develop and sustain effective school and district cultures.